FansBet launch debut TV commercial with WhiteNoise

Last month we were commissioned to produce a 30” TVC for betting site FansBet.

The TV commercial was timed to coincide with the World Cup and ran throughout the tournament nationwide on That’s TV – whose head office is based in Salford.

We also created a series of online social edits which ran alongside the TV commercial; these were used to promote boosted odds offers daily across digital platforms.


Our creative team came up with the concept based on FansBet’s commitment to sharing 50% of profits with good causes chosen by fan groups. Shot at the DW Stadium, the advert celebrates the FansBet ethos of ‘by the fans, for the fans’, rooting for the ordinary man. The hashtag #LoyaltyWins appears, increasing social engagement.

FansBet is a uniquely-rewarding betting website, with a USP of being the only bookmaker in the world that promises to share 50% of net profits with the fans themselves.

Andy Thompson, Head of Social Media & Marketing At FansBet, said:
“It was great to work with WhiteNoise who managed to bring to life our commitment to giving 50% of net profits back to fans in a short, humorous way. This ad is the first time we have produced a TV creative and WhiteNoise were fantastic to work with.”

Lee Holdsworth, CEO at WhiteNoise said
“It’s a pleasure to work with a betting company that has an ethical undercurrent. With most viewers running at least two screens simultaneously, targeting them using both TV and social adverts will allow FansBet to get the most out of their campaign. We have created a TV commercial that will integrate with a social campaign, making use of our Behavioural data marketing system and allowing a higher response to the content.”

WhiteNoise is a social digital agency specialising in branded content and social ad campaigns.  To start planning your own video marketing strategy, or even if you just want some advice, why not give us a call on MCR: 0161 504 0660 or LDN: 02077540315