WhiteNoise create World Banana Day animation for Aldi

Today is World Banana Day (see animation below!), but it’s time to drop the bombshell that our little yellow friend is not really a fruit.

Botanically speaking, a banana is classified as two things: its outer part, the skin, is a herb; and the inside bit that tastes so good on toast? That’s actually a berry.

 

If you were paying attention to our Twitter and Instagram feeds last week, you’ll have seen our fruity teaser posts. We were in fact carefully preparing a World Banana Day themed stop-motion animation for global supermarket chain Aldi, featuring all your favourite banana dishes. Whether you prefer to blend it, smash it, freeze it or bake it, we made an animation for it!

Aldi shared our video to their 260,700 Twitter followers and over 1.3million Facebook fans, catching everybody on their way home from work and giving them something to smile about 😀

 

According to Unruly, enjoyment of video ads increases purchase intent by 97% and brand association by 139% – and nothing is more enjoyable than a stop-motion animation, especially one that contains both cake AND milkshake. We opted for bright colours and plenty of agile fruit in order to leave you craving bananas like nothing else. In fact, we wouldn’t be surprised if you’ve already stopped reading this and rushed out to stock up on banana goodness.

 

WhiteNoise can create a bespoke animation for absolutely any project, so get in touch and we’ll help you to create your dream video content. Animated video can convince your audience in just 15 seconds that you’re the most compelling, fun, charismatic brand they’ve ever seen; your product looks the coolest, you have the best ideas, and you care about them enough to make a wonderful animation for them to watch when they’re bored on Facebook. Animation no longer has to be an arduous, expensive task. Thanks to the technology at our fingertips, we’re able to create fast, high quality video content that fits your brand like a glove.

 

Here’s the end result. We hope you love it!

P.S

 

If you want to make your very own banana loaf, here’s how:

 

INGREDIENTS:
200g caster sugar
200g plain flour
1 tsp bicarbonate of soda
50g butter
1 beaten egg
1 tsp vanilla extract
AND.. 3 ripe bananas, mashed (see video for example!)

 

METHOD:
Grease and line a 5 x 9 inch/2lb loaf tin
Preheat the oven to 180°C/gas mark 4
Thrown all your ingredients together and mix well
Pour into loaf tin
Bake for 50 minutes (or until knife comes out clean)

ENJOY 🙂

 

Find out more about WhiteNoise Video Production