LateRooms

Valentine's Campaign

Success Story | Brief

LateRooms.com is a leading hotel reservation website in the UK. They approached WhiteNoise with a brief to create a Valentine's Day digital campaign that would include video content. The goal was to engage new online customers via digital channels.

5 videos

3 formats

30,000

views

LateRooms needed an engaging and comical set of videos that adhered to their cheeky brand tone of voice. We wrote a series of comedy ‘fake news’ scripts and shot them inside a newsroom studio, creating a developing news story revolving around a ‘PDA epidemic’ we came up with a theme #GetARoom.

The videos went out across all social networks and on the LateRooms YouTube channel.

Different edits were created for each platform, including a square Instagram version, full-length YouTube version, and 60″ social cutdown.

Social Media Platforms

We used the following platforms to run this campaign