Love Canned Food

with Holly Bell

Success Story | Brief

A move designed to raise awareness of the positive benefits of canned food. WhiteNoise were appointed to create a series of ten video recipes, led by Great British Bake Off contestant Holly Bell.

Hosted by Holly Bell, we produced a series of recipe tutorials for the Princes' Love Canned Food campaign - encouraging the use of canned foods in cooking. Shot in a gorgeous Knutsford kitchen, the videos show how delicious, hearty meals can indeed come from a can.

The Love Canned Food recipes feature both on the brand website and also their YouTube channel, allowing viewers to create wonderful dishes in their own kitchens.

Social Media Platforms

We used the following platforms to run this campaign