Missguided are all about making a bold statement. Pastel hair, unicorn accessories, Millennial hues - this is a brand that knows the latest trend before it's even hit Instagram. So it's no surprise, then, that Babe Power was the fastest selling fragrance of summer 2017 - and we were there to bring the launch to digital life. WhiteNoise were commissioned to create a promotional video for the launch of Babe Power, using a mixture of event video footage, animated typography, babe-filled imagery and, of course, Pamela Anderson.
fastest selling fragrance
social impressions at launch
To promote their debut perfume, Missguided wanted a promotional video that would stand out against their competitors at the launch event, showcasing the brand’s core values: slay that bank balance, and make every outfit count.
We successfully created and implemented the video for Babe Power which was the biggest selling fragrance of the year.