MTV x Kiehl’s

Event

Success Story | Brief

MTV’s Staying Alive Foundation is a donor-funded initiative that supports grassroots HIV projects around the world. Since 2015, the foundation has worked closely with luxury cosmetics brand Kiehl’s to raise awareness and funding, which this year culminated in the glittering charity fundraiser at VIVA.

To look back on all the footage from the night, search the hashtag #MTVxSAF on Twitter and Instagram, or visit www.mtvstayingalive.org. If you also wish to contribute to MTV’s Staying Alive Foundation, you can donate £5 by texting “KIEH99 £5” to 70070.

Hosted by Jsky, the celebrity-studded MTV x Kiehl’s charity event raised money for the MTV Staying Alive Foundation.