Data-driven marketing

Behavioural has data at its heart

 

Most agencies deal with creative first and then create campaigns to execute the idea.

 

Well, today we flip it on its head.

 

Behavioural by WhiteNoise is the first concept that bases creative on data and algorithms from the biggest platforms in the world.

 

When creating a campaign we don’t do it in isolation and let another agency worry about execution. We create an omni-channel asset kit that we execute from start to finish.

 

Our systems and software allow us to create bespoke plans based on our 4 key pillars:

 

Audience
Creative
Automation
Optimisation

 

 

 

 

 

 

We now can find a person instead of large groups such as “Adults 18-34” or “people who like coffee” and reach them on whatever device or platform they may be on. Because today, reach and attention is fragmented across devices and platforms.

 

Every one of these variables will change with every exposure, and planning for people for where they are will allow marketers to efficiently achieve and scale the goal of showing the right advert, to the right person, at the right time.

 

Behavioural Marketing Packages

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