Super Break promotes new destinations with the help of WhiteNoise
1 month ago
We recently partnered with Super Break to create and produce a series of promotional and online videos to coincide with the launch of their new destinations that have been announced for 2018.
The videos, which have already generated hundreds of additional in-trip bookings, will be played on the transfers between airports and final destinations. They are also going to be used by travel agents in-store to tempt holiday makers while they are planning their trips abroad. Hot new destinations include Iceland, Seville, Montenegro, Croatia and Madeira. Filming these locations made us wish we were sat on a beach in Croatia sipping a cocktail!
Due to the success of the initial videos, shorter social edits were also created to generate interest in these new destinations. These have been implemented across social and will continue to be used on the trips.
SuperBreak.com, sister company to LateRooms, is a british holiday company based in York, and offers a range of breaks in the UK and abroad including theatre breaks and cruises.
Martin Solly, Super Break Senior Brand Manager, says:
“Our overseas charters in 2018 are an exciting first for Super Break. We went to WhiteNoise with the challenge of bringing both the Super Break brand to life for customers in their destinations, and promoting additional excursions available for them to book in-trip.
We were so impressed with the initial videos created by WhiteNoise that the brief was soon extended to include Social Media and Travel Agent edits of each video, which we’re using to further promote our upcoming charters throughout the year.
And what’s more, 1 in 4 passengers have booked a further excursion whilst on their break”
Lee Holdsworth, CEO & Founder at WhiteNoise, said:
“We are thrilled to be working with such a well known travel brand to help them create a series of videos to promote various destinations around europe. We are all very pleased with the results and look forward to the next project”