As we enter 2018, it’s getting harder and harder to keep up with the changing technology that is being thrown at us.
But one of the things that isn’t hard to get our heads round is video. It’s everywhere.
Our rising addiction to social media has been a huge contribution to this. If you have an urge to check your phone more than you probably should, you’re not alone. Studies have shown that the average person touches their phone 2,617 times a day. With the real addicts tapping and swiping away up to 5,427 times a day!
Facebook, Instagram, Snapchat, you name it, they’re all slowly becoming networks not just to connect with your friends on, but to get your latest video campaign out there. Facebook alone has over 8 billion videos watched on the site in ONE DAY. With ‘Live Videos’, ‘Your Memories’ and ‘Stories’ now integrated across most social platforms, it’s hard to go more than 5 minutes in the morning without seeing a tempting breakfast on your timeline that makes you want to rush to the nearest cafe selling avocado on toast.
Facebook is prioritising video over any other format including static images. By investing in video ads, you will increase your engagement and conversion. Immediately seeing a difference. Even Mark Zuckerberg has acknowledged this, saying “I see video as a mega trend, same order as mobile.”
But imagine if you could reach your customers on a deeper level? Personalisation through behavioural targeting lets you do this. It can mean your campaign targets different content to different types of visitors based on anything from their past searches on Google to who they follow on Instagram.
Users on the go quickly scroll through their feeds, and will not pay attention to anything complex. This is why pushing short, snackable videos is ideal. Content that is just long enough to maintain viewers’ attention and short enough to keep them around to watch more. ‘Tasty’s’ Facebook page is a perfect example of this, giving their viewers just what they want to see, and creating videos that go viral, accumulating millions of views. You can be the next Tasty.
So whatever your focus is, make sure you’re at the forefront of online video. It’s definitely not something you want to miss out on.