Our best bits of 2017

2017’s been a big year. Not just for the sanity of the planet, because let’s face it who knows what’s going on there, but here at WhiteNoise we’ve come pretty far in the space of 12 months. Which in marketing time is about 12 minutes. Here are some of our highlights.

We started off the year sponsoring the Food Porn Awards (which we’re still drooling at). Food eateries and food pornographers from across the North entered to win an array of prestigious prizes. We can’t wait for 2018’s awards to see what the latest restaurants and pubs of the North have on offer.

We then went onto create the launch video for clothing brand ALIVEINUS’ latest fashion collection. Having already launched two ranges at local clothing stores and online at their dedicated ASOS Marketplace boutique, the brand’s third range launched for summer 2017. The new collection ‘Rise up’ moved the brand to a new level and the visuals, quality and design of the new range was something Managing Director Callum Hassall felt us at WhiteNoise could help him with.

Another highlight this year was working with X Factor heart-throbs and local band ‘Yes Lad’, who turned to WhiteNoise Media for their second music video – ‘Something More’. Shot in Manchester City Centre inside an old mill, we brought our skills and expertise to focus on the thriving North West music scene.

Our current client The Fragrance Shop also approached us to create online content for their new subscription service, ScentAddict. This new subscription service is designed to encourage customers to try new perfumes before they buy them. By  creating their promotional video for this, we  illustrated the vast range of available fragrances and improve the marketing of their service.

We then worked with Jacamo to celebrate their 10th birthday celebration. This meant an afternoon with the lovely Freddie Flintoff, creating the perfect Victoria Sponge to acknowledge his 6th year as their ambassador, complete with whipped double cream and party candles. We created a range of videos including a 60-second run-through of the recipe, a 30-second fast cut, an email GIF, an internal video clip for staff, and also some 10-second Instagram Stories edits in a portrait resolution.

This year, we were also appointed by UK retailer B&M Stores to create a series of animated videos for their new mobile app. Their new app features personalisation and an interactive app, which our creative minds here at WhiteNoise could highlight and make it easier for the user to understand.

A regular client of ours, this year Michelin asked us to produce the creative for the launch of Michelin Tyre Pressure Management System. A user-friendly, wireless device which improves tyre and consequently driver safety in most vehicles – our video will be used across social media, online channels, at B2B events and exhibitions.

For the second year running, we won another shiny glass award at the Talk Of Manchester Awards. We were so proud of ourselves for even being nominated for a second time for ‘Best Video Production Agency’ but to go and win meant there were some very sore heads the next morning. Round of applause please!

And now as we tumble into 2018, we have the launch of our exciting new venture into data driven marketing – ‘Behavioural‘. Using Behavioural, brands will be able to use information such as age, gender and geo-location to custom their audiences and design a campaign suited to their demographic. Lee Holdsworth, CEO of WhiteNoise Media says:

“We are making sure that we look after our clients budgets by flipping the creative process on its head and starting with data and algorithms to allow WhiteNoise to create the correct campaign content that would usually be set by a creative director based on emotional factors.”

 

 

Watch a short video commercial to explain more: