April Fool’s Day crept up on us once again and the big brands didn’t fail to catch us out. Here are some of our favourites:


All this week Google will be playing with our sense of nostalgia and bringing us back to our childhood. Where’s Wally appears in the bottom corner of the screen for you to play a little game while your on maps and try and find Wally on the screen. They’ve even added a voice activated ‘Hey Google, Where’s Wally?’ – have you found him?



Burger King

Burger Kings clever April Fool’s surprise was the ‘Chocolate Whopper‘. A combination of a chocolate cake bun, a flame grilled chocolate patty, raspberry syrup, white chocolate rings, candied blood oranges, milk chocolate leaves and vanilla frosting – all wrapped up in a mouth watering video below.





Heinz have also jumped on the chocolate bandwagon and combined the nations favourite sauce with our love for sweet things – Chocolate and Mayonnaise. Just in time for a chocolate filled Easter weekend too.



To coincide with the launch of their new flavours, Coca-Cola have now seemingly launched three additional flavours to keep up with the Avocado-obsessed generation of today. Avocado, Sourdough and Charcoal flavoured coke – or their ‘Millenial flavours’, coming to a supermarket shelf near you.. #CocaColaBrunchGoals




Kit-Kat teased their followers with a video for the launch of their new edible soap – available in three sizes.

KitKat¬†Bites, Soap Edition¬†,¬†KitKat¬†Four Finger, Soap Edition¬†and¬†KitKat¬†Chunky, Soap Edition, described as the tastiest clean of your life…



American video streaming company Roku launch Happy Streaming Socks¬†to control your Roku box. All you have to do is wave your feet around and it controls the channel without moving. Featuring a feet warmer and a ‘Find My Sock’ system, for those annoying socks that seem to just disappear.



Most brands chose to include videos in their April Fool’s Day pranks to reach maximum share-ability and viral success, because after all, viewers retain¬†95 percent of a message¬†when they watch it in a video compared with 10 percent when reading it in a text.


WhiteNoise is a social digital agency specialising in branded content and social ad campaigns.  To start planning your own video marketing strategy, or even if you just want some advice, why not give us a call on MCR: 0161 504 0660 or LDN: 02077540315