The updates keep on coming, and Instagram is not looking to slow down any time soon. With the platform’s ever-changing algorithm, WhiteNoise is here to help you stay on top.


We’ve all read the impressive figures associated with arguably the most engaging social media giant: Instagram. With almost 13% of the planet’s population using the platform, the ad spend for 2019 is expected to reach $11 billion. But with big changes such as Instagram targeting users with fake followers and axing inauthentic activity created by using third-party apps, it might be harder than ever to reach your audience. Fear not though, we have it all figured out. Try these straightforward steps:


    1. A picture is worth a thousand words

We mean that. Instagram is constructed to be a visual experience so instead of making long-winded captions, follow the leaders. According to Quintly’s data, 1-50 character captions were those that saw the most engagement. Similarly, you are better off if you use fewer hashtags. They do not do much for the algorithm, and neither do they improve your brand image. In fact, most big companies use around 1 to 3 hashtags on average. Instead of spamming your caption with words try an emoji instead. User survey has shown that adding as little as one emoji can improve your engagement.


2. Time to schedule
While it’s true that most marketers spend a lot of time on social media as it is, giving it a bit more attention on weekends might be really worth your time. There’s less competition, seeing as 76% of updates happen on weekdays. Consequently, the time spent by people browsing is much higher. Hence you’re more likely to be seen. Of course, if you don’t like taking your work outside of the office, you can simply schedule your post through an app. There are plenty to choose from.

And while you’re at it, for optimal engagement, try to post at least 1 to 2 times a day. This will help you to stay on Instagram’s ‘good’ list

3. Bigger profiles trust more in videos – you should too
And we’re not saying that because we’re a video production agency (although we may be a bit biased). Nearly 17% of content on Instagram is video, and engagement is often much bigger than that of images. Correspondingly, the bigger the channel the more videos they post.   If you’d like to improve your video content, remember that subtitles are now all the rage. Which is excellent because you can translate your core messages with ease.


WhiteNoise Media specialises in video content. If you want help in building your presence on social media, get in touch here.