Digital Marketing for the Hospitality Sector
Reach millions of your potential customers in the medium they use the most.
Digital marketing can be a timely investment for a business and it isn’t always easy to ensure that your ads are pitched in the right way if the strategy is not clear. Our team of experts have years of experience in researching, planning and creating innovative digital campaigns that align with core business objectives and achieve fantastic results.
Here at WhiteNoise, we invest the time required to fully understand your business, audience and primary goals. We use our findings to form a cohesive digital strategy that’s right for you. We’ll look to work with your in-house team and any external partners, providing you with the services required to give your campaigns the best chance to perform.
45 Million People in the UK Use Social Media Regularly
It’s reported that 3 in 4 internet users have a social media account, with users spending a significant proportion of their life online – a staggering 1 in 5 mobile minutes on Facebook or Instagram. This has created huge advertising potential, giving businesses the chance to target a vast percentage of the UK population at the awareness stage of the customer journey.
Social platforms include everything from Facebook, Instagram and Snapchat, to Pinterest, Twitter and LinkedIn. Each has a unique offering, tailored towards varying audiences.
One of the Most Effective Forms of Digital Advertising
Paid search is a highly effective method of ‘buying’ traffic to your website. Pay Per Click (PPC) means that you only pay when a person clicks an ad, directing them through to your website.
PPC is a fantastic source to drive traffic and increase conversions for new and established websites. PPC is exceptionally trackable and, as a result, it’s very easy to measure how profitable the traffic is.
PPC has a number of sub-divisions such as display, video and shopping, but it all started with text-based ads served in Google’s search engine results.
Reach around 80% of global internet users
Display advertising can be an incredibly powerful part of PPC. It allows you to get your brand in front of 1000s of potential customers looking to use your services – the clicks are cheap and the impressions (views) are usually free!
Advertise your brand on YouTube, Sky, Vimeo & more
Let us tell your brand story to millions!
Video ads are a brilliant way of engaging with existing customers and generating brand awareness for new and growing businesses. Research suggests that “viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.”
We use data and insight to reconnect with your audience.
Remarketing is a digital marketing technique. It involves using insights you have stored about different audiences to tailor your ads more specifically to them.
There are more ways than ever to use remarketing, and, where once it was a novelty or add-on feature for many advertising platforms, it’s now a fundamental part of all the marketing we do. We consider remarketing to be a must-have element of all new and existing paid campaigns that we manage. Using remarketing, we are able to adjust our strategy based on how people use your website and services – from serving different personalised content to targeting an audience segment more aggressively.
Data is at the very core of everything we do here at WhiteNoise.
WE’VE WORKED WITH SOME BIG NAMES.
Here’s a few customers that we have helped.
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