A sensual oriental-floral fragrance. The Fragrance Shop approached us to handle their TV commercial for the launch of their exclusive Alesha Dixon perfume – Amethyst.

WhiteNoise handled the TV commercial from pre to post production, including Clearcast and Adstream delivery. Using Cinema 4D, After Effects and live action footage, we created a dreamlike sequence to entice viewers with the Amethyst brand.

The TV commercial aired in time for Christmas, encouraging audiences to try the new fragrance from Alesha Dixon.

According to Unruly, enjoyment of video ads increases purchase intent by 97% and brand association by 139%, so by generating regular, engaging video content, Aldi can continue to penetrate the UK market and secure brand loyalty. A supermarket that was once in the peripheral area of the industry is now enjoying its place as the 6th biggest chain in the country, overtaking Waitrose.

We used the following platforms to run this campaign