One of the leading variety retailers in the UK, B&M, approached WhiteNoise to create an animated app splash page and a promotional video to coincide with the launch of their new app. Like all good things (sugar dummies, fish and chips), B&M started in Blackpool – and now operates over 560 stores nationwide.
The 30-second promo video uses a contemporary vector animation style and adopts the B&M brand colours, bringing 2D app screens to life in order to demonstrate how it will enhance the customer shopping experience.
The splash page is integrated into the app and plays upon launch, bringing everything from baby oil to Rice Krispies into the frame of your phone. Download it and see for yourself: iTUNES
We used the following platforms to run this campaign