Ghetto Golf Influencer Campaign
People love guessing games. Anything shrouded in mystery will become conspiracies, talked about and shared. We wanted to create the same effect with fun Instagram teasers from influencers leading up to the launch.
THE OBJECTIVE
Business objective: To drive footfall to Ghetto golf Newcastle.
Content objective: Position Ghetto Golf as an edgy, cool venue with personality.
PLATFORM
We believe Instagram is where your core audience will be engaged. Using Instagram means you can repurpose influencer imagery content for your own social channels too.
INFLUENCER CATEGORIES
Lifestyle, Music, Gaming, Beauty, Fashion.
TARGET AUDIENCE
Females & males between 18-35 years old living in Newcastle. They’re digital natives who are always on the lookout for the latest cool new thing.
INFLUENCERS
Newcastle based nano (under 5k) and micro (under 20k) influencers. As this is a regional campaign, our strategy is to work with nano & micro influencers based in Newcastle. Whilst this means smaller follower numbers, the benefit is that their audiences are more engaged and we can focus targeting your core audience in Newcastle.
People love guessing games. Anything shrouded in mystery will become conspiracies, talked about and shared. We wanted to create the same effect with fun Instagram teasers from influencers leading up to the launch.
We got our Influencers…
…to create fun, curious and intriguing content surrounding the launch. We Invited influencers to exclusively shoot at Ghetto Golf, showing interesting, cool snippets but not quite giving the whole game away.
To drum up engagement, we asked users to guess where they think they are by commenting on the post as well as tagging two mates they’d like to bring.
OVERALL CAMPAIGN STATS
WE WORKED WITH INFLUENCERS WHO WERE…
WHO PRODUCED FOR US SOME INSTAGRAM TEASER STORIES THAT DROVE…
AS WELL AS SOME INSTAGRAM POSTS THAT DROVE…
Cost Per Engagement of just £0.03
Cheeky Sneak Peaks
We asked our influencers to share cheeky sneak peaks of the venue, with a competition element for those who guessed correctly to win a Tee Off package, making Ghetto Golf front of mind when it comes to adult crazy golf in the toon. Look at all that colourful content!
AND GEORDIES AROUND TOON COULDN’T GET ENOUGH!