is a leading hotel reservation website in the UK. They approached WhiteNoise with a brief to create a Valentine’s Day digital campaign that would include video content. The goal was to engage new online customers via digital channels.


LateRooms needed an engaging and comical set of videos that adhered to their cheeky brand tone of voice. We wrote a series of comedy ‘fake news’ scripts and shot them inside a newsroom studio, creating a developing news story revolving around a ‘PDA epidemic’ we came up with a theme #GetARoom.

The videos went out across all social networks and on the LateRooms YouTube channel.

Different edits were created for each platform, including a square Instagram version, full-length YouTube version, and 60″ social cutdown.


We used the following platforms to run this campaign