LateRooms.com is a leading hotel reservation website in the UK. They approached WhiteNoise with a brief to create a Valentine’s Day digital campaign that would include video content. The goal was to engage new online customers via digital channels.

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LateRooms needed an engaging and comical set of videos that adhered to their cheeky brand tone of voice. We wrote a series of comedy ‘fake news’ scripts and shot them inside a newsroom studio, creating a developing news story revolving around a ‘PDA epidemic’ we came up with a theme #GetARoom.

The videos went out across all social networks and on the LateRooms YouTube channel.

Different edits were created for each platform, including a square Instagram version, full-length YouTube version, and 60″ social cutdown.

 

We used the following platforms to run this campaign