Washdent needed to create engaging social content to reach their target millennial demographic.

A series of social content and videos were created to help reposition mouthwash brand Washdent in front of a younger, more current audience, using Joey Essex as the face of the campaign.

We applied visual effects and motion graphics to help the content to engage with a younger, millennial audience. We also produced square and portrait formats to allow the videos to work fluidly with Instagram.